Italy is one of the European union countries with the greatest potential for growth.
Italian habits and consumption patterns make it a very fertile ground for franchising.
In view of these market opportunities, DIF has created in 1996 a franchise consultancy company in order to bring togheter the necessary expertise and resources to provide an integral service to franchisor and boost the growth of the franchise system in Italy.

DIF offers the following services to assist you with your franchise's expansion into Italy:

1) Assistance and project management in facilitating the franchisor's or a master franchise direct entry. If you think that the best way to expand your franchise business into Italy is by direct investment, we can assist you in the following areas:

• Market surveys
• Adapting your business to Italian culture
• Drafting the prospectus seeking franchisees
• Tailoring manuals to local conditions
• Drafting the franchise agreement
• Selecting real estate
• Seeking and contracting franchisees
• Contacting financial institutions
• Marketing your franchise
• Assistance in protecting your trademark and tradenames.

2) Managing the search for investors to acquire the master franchise for Italy, or to enter into a joint venture. In this case, our assistance could include the following:

• Designing the prospectus of the project
• Presenting your project to investors
• Selecting potential candidates to establishing your business in Italy as a master franchise
• Advising and assisting your negotiations
• Drafting the master franchise agreement
• Controlling and supervising the master licensee